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Cal working, listening, or explaining something clearly.
Cal working, listening, or explaining something clearly.
Practical technology help—from quick fixes to big decisions
Technology should make your work easier. Let’s get it there.
I help small businesses, startups, and nonprofits fix what’s frustrating, figure out what to build, and make smarter technology decisions—without making you learn a new language first.
✓ I usually reply within one business day. We’ll talk before I confirm any scope or price.
Start with the story.
No jargon required.
No jargon required.
What kind of day are you having?
Pick the closest one. You can change direction later.
01 / Quick help
Useful help you can buy without starting a giant project
Clear starting points, with scope and final price confirmed after a short call.
WordPress help & updates
Small changes, configuration help, and improvements handled carefully.
Starting at $175
Ask about my site →
WordPress troubleshooting
For the page, plugin, layout, or feature that stopped behaving.
Starting at $250
Tell me what broke →
WordPress care
Updates, backups, monitoring, and a dependable person who knows your site.
Starting at $149/month
Ask about ongoing care →
Google Business Profile help
Make the basics customers see in Search and Maps accurate and useful.
Starting at $350
Ask about my profile →
Small Business Tech Tune-Up
A practical review of your website, contact path, analytics, backups, and one frustrating workflow.
Starting at $750
Request a tune-up →
See all ways I can help →
Experience, not theatre
The work should make you look good.
Until project stories are ready, here’s the factual shape of the work.
SaaS products
Startup product delivery
Developer leadership
Real estate
HVAC
Nonprofits
02 / Plan before building
When the problem needs a map before it needs a hammer
01
AI Opportunity Workshop
Decide where AI might genuinely help—and where it probably will not.
Starting at $350
Find a useful AI opportunity →
02
Vibe-Coded App Review
Understand what your AI-built app needs before real people depend on it.
Reviews starting at $1,250 after a scope call
Tell me about the app →
03
Communication Systems Map
Give your board, committee, or nonprofit one understandable way to work.
Starting at $750
Untangle our communication →
03 / How Cal works
Clear enough to explain to the rest of the room
- 01
Tell me the story.
You do not need to diagnose the technology first. - 02
We find the real problem.
We’ll have a short call and make sure we’re solving the right thing. - 03
You get a clear scope and price.
You’ll know what I’m doing, what it costs, and what isn’t included. - 04
We make useful progress.
A repair, recommendation, working system, or ongoing partnership.
A few things I believe
Useful beats fashionable.
- Not every problem needs custom software.
- Not every product needs AI.
- A rebuild is not automatically better than a repair.
- You deserve to understand what you are paying for.
- The best technology work helps somebody else succeed.
About Cal
I speak software and business. More importantly, I help them speak to each other.
I started working in technology in 2014, beginning with graphic design and front-end work before moving into full-stack development. Since then I have been a senior developer, led development teams, delivered products and features, and become the chief developer at a startup.
More about Cal →
Field Notes
Notes for people making technology decisions
Big mess, little fix, or half-formed idea?
Tell me what’s going on.
You do not need to choose the perfect service. A few sentences about what is happening and what you are trying to accomplish are plenty.
I usually reply within one business day.
Start with the story.
The contact page asks only for your name, email, and what’s going on.
Send it to Cal →